Scents n Souls (WordPress Store)

Scents n Souls is a premium fragrance house that creates long-lasting perfumes for men, women, and unisex lovers. The brand’s philosophy is simple: every scent tells a story. Their fragrances are crafted to leave a lasting impression, blending quality with emotional connection.

Website: https://scentsnsouls.com/

• The existing WordPress site didn’t reflect the luxury feel of a fragrance brand.
• Product categories (Men, Women, Unisex) were hard to navigate and not visually emphasized.
• The homepage lacked strong brand storytelling and didn’t engage visitors at first glance.
• Sales items, new arrivals, and promotions weren’t highlighted clearly, causing missed conversions.

Redesigned the homepage with a visually rich, story-driven layout to reflect the brand’s identity.

Built clear and attractive category sections for Men, Women, and Unisex scents.

Added structured grids for Best Sellers, New Arrivals, and Affordable Scents to help customers shop faster.

Strengthened brand storytelling with sections like “Every Scent Tells a Story” and included trust signals (return policy, high concentration oils, customer care).

• The brand now projects a luxury, trustworthy identity that matches its products.
• Customers can easily find what they’re looking for, whether it’s men’s, women’s, or unisex fragrances.
• Promotions and featured products gained visibility, boosting engagement and conversions.
• Stronger storytelling helped create a deeper emotional connection with the audience.