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Milerd (Shopify Store)

About Brand


Milerd Technology LLC, founded in 2010, develops cutting-edge eco-safety devices that make modern homes safer and cleaner. They’re the brains behind innovative products like solar-powered Geiger counters, wearable EMF detectors, air quality monitors, and food detoxifiers, all crafted with in-house R&D and manufactured under strict European quality standards. Milerd products are now trusted by over 200,000 users and are sold across more than 20 countries.

Website: https://milerd.com/

Challenges They Faced

  • The existing Shopify layout wasnโ€™t visually structured enough for displaying multiple product categories, like air purifiers, EMF meters, and detox devices, coherently.
  • Key product stories and value props, like being wearable, natural, and lab-certified, were buried beneath generic catalog grids.
  • Promotional hierarchy was weak, so it was tough for users to quickly spot top items like the HiRange EMF detector or the Detoxer.

What I Did For Them

Built a visually compelling Shopify homepage with bold banners showcasing key product categories (AIR, FOOD, ENVIRONMENT), each linked to the relevant page for quick access.

Highlighted flagship devices Milerd Detoxer, HiStand, and HiRange through focused sections with strong imagery and quick โ€œBuy Nowโ€ calls to action.

Organized content in structured, theme-based chunks: eco-safety categories, standout product features, and clear user benefits (e.g., wearable EMF tracker, food detox at the molecular level).

Integrated a newsletter signup and trust messaging (โ€œFast & Safe shipping,โ€ 2-year warranty, secure payment icons) to build credibility and engagement.

Results

  • Users could quickly navigate to key segments like air monitors or food detox devices, improving product discovery and ease of use.
  • The clean layout focused attention on flagship products and their unique value, turning window shoppers into informed buyers.
  • Storytelling became more prominent, Milerdโ€™s commitment to eco-safety and innovation resonated clearly with visitors.
  • Trust elements and newsletter features increased visitor retention and helped fuel repeat conversions.
User Interface
100
Visitors
100
Speed
100
Sales
100