About Brand
FK Real Marketing is a real estate agency dedicated to showcasing properties with a blend of professionalism and local insight. Their mission: connect buyers with their dream homes through clear, intuitive digital experiences. Built to impress and inform, their online presence reflects the same values they bring to their clients in real life.
Website: https://fkrealmarketing.com/
Challenges They Faced
- The previous site lacked a polished design, making it difficult for visitors to immediately trust the brand or easily explore property listings.
- Property categories and featured listings weren’t visually organized, causing scattered navigation.
- The website didn’t effectively support lead generation—forms and calls-to-action were buried or unclear.
What I Did For Them
Redesigned the homepage with a professional hero section featuring signature property images and a clear, inviting tagline.
Organized listings into intuitive categories (e.g., Residential, Commercial, Featured Listings) using clean layouts and prominent imagery.
Added visible contact and inquiry forms, along with strategic buttons like “Request a Viewing” to drive direct engagement.
Enhanced brand trust through subtle use of testimonials, agent profiles, or trust messaging (e.g., “Local Expertise You Can Rely On”).
Results
- The refreshed design created a stronger first impression and improved brand credibility.
- Visitors were able to easily locate and evaluate properties thanks to a cleaner category structure and layout.
- Clearer lead capture options (like inquiry forms) helped generate more direct inquiries and improve client engagement.
- Overall site interaction improved, with users spending more time exploring listings and contacting agents.
