Ekster (Shopify Store)

Ekster is a sleek, modern accessories brand known for creating smart, trackable wallets and gear that blend style with high-tech convenience. Imagine slim leather or aluminum wallets that “fan out” your cards with a button push—plus RFID-blocking and solar-powered tracking functionality. Built for today’s on-the-go, tech-savvy customer, Ekster merges minimalist Dutch design with practical innovation.

Website: https://www.ekster.com/

• The existing eCommerce layout didn’t highlight Ekster’s signature features (like quick-access mechanism, RFID safety, or tracking) in a strong visual way.
• Navigating collections like wallets, bags, and accessories felt scattered and not cohesive.
• Ekster’s premium, modern appeal wasn’t coming through clearly in the design.

Built a clean, modern Shopify homepage that features hero banners emphasizing key benefits (e.g., “Never misplace your wallet again,” “Lab-Grade tracking,” etc.) to capture attention instantly.

Added structured “Bestsellers” and “New Releases” sections, with clear prices, reviews, and call-to-action buttons to drive conversions.

Organized product categories (wallets, backpacks, travel kits) for smooth browsing.

Designed compelling visuals and copy to reinforce Ekster’s smart tech and premium quality messaging.

• Enhanced product visibility and navigation helped users explore collections more intuitively.
• The value proposition (trackability, security, smart functionality) became clear and compelling at first glance.
• Streamlined layout increased engagement—visitors stayed longer and explored more.
• Organized categories and eye-catching displays improved sales flow and conversion rates.