About Brand
Amalfi Fabric is more than just a clothing label; it’s a lifestyle brand that embodies the spirit of modern streetwear. Built on the foundation of comfort, quality, and style, Amalfi combines timeless silhouettes with a fresh, contemporary twist. Every collection is carefully curated to strike the perfect balance between everyday wearability and bold design.
Website: https://amalfifabric.com/
Challenges They Faced
- Outdated and cluttered interface that didn’t reflect the brand’s premium image.
- Poor navigation makes it difficult for customers to find seasonal collections and top categories.
- Lack of a polished visual structure to highlight sales and promotions.
- Low conversions and fewer sales result from a weak user experience.
What I Did For Them
Designed a custom Shopify homepage with structured sections: hero banner, bestsellers, categories, brand messaging, and newsletter form.
Ensured clear pricing display and persuasive calls-to-action.
Optimized category layout for quick access to product collections.
Featured customer testimonials to build trust and social proof.
Results
- Improved website flow made it easier for customers to explore products and collections.
- Sales and promotions became more visible, leading to quicker browsing and higher engagement.
- Optimized design increased conversions and created a smoother shopping experience.
- Newsletter integration encouraged sign-ups and helped grow the brand’s customer base.
